If you’re not making use of online marketing, at all times, you’re destined for failure. Period. You are on our blog, so we don’t have to tell you that the number one way people find business, including medical practices, is doing online searches. Be that is it may, there are still often times where business […]
Managing the wellbeing of our aging population often dominates the industry’s spotlight. Often, it’s easy to lose sight of the fact that younger audiences outnumber baby boomers. It’s for this reason that it’s important to gain a better understanding of your younger target market. To develop successful marketing strategies for our millennials, you should leverage […]
Things like better wireless networks, virtual reality, and even the advent of AI allows us to connect like never before. It’s exciting times for the industry, which is why it pays to prepare for the latest marketing trends if you want to grow your practice. That said, there are certain digital marketing tactics your patients […]
If you’re not using Facebook as a major tool in your digital marketing arsenal, then you’re losing out. With over one billion users, potential customers are more than likely actively engaged with the platform on a regular basis. This is good news for the experienced marketer, but most doctors don’t know how to get the […]
Sitting ahead of Youtube, Twitter, LinkedIn, Pinterest, Google+, Tumblr, and Instagram, is Facebook. To-date, Facebook remains the undisputed leader amongst all social media platforms. According to ebizMBA’s January 2017 rankings, Facebook has an estimated 1,100,000,000 unique visitors per month. PEW Research Center also estimates that approximately 79% of American adults are active Facebook users. And […]
What benefits do you think your practice could gain from live video content? Would your audience find it helpful and educating to watch you “live” and answer questions the moment they arise? For most practices, the answer to this question should be quite simple – of course! This is the power behind apps like Periscope […]
Facebook can be a powerful tool for any medical practitioner to use to attract new patient leads. The chances are very high that the majority of your current and prospective patients use Facebook on a daily basis. Connecting with them there makes sense, and it can be cost-effective, too, therefore, leveraging Facebook to generate leads for […]
Do you have a Facebook page for your practice? If you do, and you’re using it only to interact with current patients, you are missing out on a powerful tool that can help you to attract people to your practice. While other social media sites are growing fast, Facebook remains the largest – and most […]
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