Category: Healthcare Marketing

Wellness Clinics Should Skip Facebook to Reach a Younger Audience

Wellness Clinics Should Skip Facebook to Reach a Younger Audience

Managing the wellbeing of our aging population often dominates the industry’s spotlight. Often, it’s easy to lose sight of the fact that younger audiences outnumber baby boomers. It’s for this reason that it’s important to gain a better understanding of your younger target market. To develop successful marketing strategies for our millennials, you should leverage […]

7 Strategies For Avoiding Costly HIPAA Fines | HIPAA Compliant Marketing

7 Strategies For Avoiding Costly HIPAA Fines | HIPAA Compliant Marketing

$28,683,400. This is the amount in financial penalties paid for HIPAA violations in 2018. Of that amount, Anthem Inc. paid the U.S. Department of Health and Human Services (HHS) $16 million, following a data breach in 2015. This breach exposed the electronic Protected Health Information (PHI) of 78.8 million of its members. Anthem’s settlement is […]

How Mindset And Masterminds Play A CRUCIAL Role In The Success Of Your Practice.

How Mindset And Masterminds Play A CRUCIAL Role In The Success Of Your Practice.

“We’re getting phone calls off the hook, we’re tracking those phone calls, and we’re implementing quality measures for that conversation for the front staff, when they schedule those new patients. We’re launching numerous marketing campaigns, seminars. Basically we have a full service marketing system that can be dialed up or dialed down at any time, depending on how we feel.  That’s a really, […]

The Top 10 Regenerative Medicine and Stem Cell Conferences for Doctors

The Top 10 Regenerative Medicine and Stem Cell Conferences for Doctors Regenerative Medicine and Stem Cell Conferences

Regenerative medicine is continuously growing and advancing in the past years, as it highlights the potential of fully restoring the body’s damaged tissues and organs. In the past decade alone, several clinical studies have bench-marked the use of stem cells in various medical practices. The use of these undifferentiated cells is believed to lead to possible treatments for Alzheimer’s disease, […]

Digital Marketing in The Healthcare Industry: Trends to Look For in 2017 

Digital Marketing in The Healthcare Industry: Trends to Look For in 2017 

It is never too late to late to get on board with the latest trends in the digital space.  As we reach the halfway mark of 2017, let’s take a look at some noteworthy trends for the year. Is your practice implementing any of these? Noteworthy Content The internet is a sea of information.  Patients […]

Ways to Improve User Experience on Your Practice’s Website

Ways to Improve User Experience on Your Practice’s Website

You can be the most qualified and talented healthcare provider in the US, but if you don’t have a properly functioning website, you will most likely deter patients from visiting your practice. We live in the digital age and no matter the industry, a poor website interface or an uninviting design can prove detrimental. You […]

Everything You Need to Know about Geo-Targeting

Everything You Need to Know about Geo-Targeting

Geo-targeting is the ability to deliver different content to specific people based on their geographic location. You can do this through paid or organic search. This practice can be very useful in healthcare marketing. Geo-fencing Geo-fencing allows you to set perimeters around a specific area. For example, this can be used to set a perimeter […]

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