However, you may be wondering what is the most important thing you need to know about content marketing? Creating content is important for any business and website. Particularly with a healthcare business, your marketing strategy depends heavily on the quality of your website. This includes the quality of information or content on your website. We have […]
Simply stated, websites that are easy to navigate and feature the most essential elements convert well. Keep this in mind when designing your website. If you are re-doing your website or creating one from scratch, you may be wondering what is the best design approach. In fact, it may be overwhelming to decide on themes, […]
You have identified that you need help with your marketing. The question you are now asking is in-house marketers or marketing agency? Let’s discuss. There are definitely a couple of things to consider when deciding who will do your marketing, and how effectively they will, not only execute your marketing but also keep it current. […]
Yes, there is no question about it, your online reputation matters, therefore, you need to have a reputation management strategy in place. Truth be told, your online reputation can make or break your business. If you think that’s an overstatement, think again. Reviews matter and everything is online now. You want to not only appear […]
Determining your skillset is pivotal to your success and earning the living you want. You need to focus on what it is that will make you more money. Making more money, it’s a universal goal for us all. However, it’s not always easy for many and we have pinpointed it to a few key points […]
Google offers resources to help businesses gain insights into customer behavior. So it’s imperative you use them. Digital marketing goes beyond just writing blogs and paid advertising. While that is important, there is more to it. The marketing strategy as a whole needs to be repeatedly reviewed, monitored, and evaluated. That is the key to […]
If you’re not making use of online marketing, at all times, you’re destined for failure. Period. You are on our blog, so we don’t have to tell you that the number one way people find business, including medical practices, is doing online searches. Be that is it may, there are still often times where business […]
There is much discussion around Google EAT affecting websites, particular health, and wellness. Learn how to make the EAT Algorithm better work for you. Let’s start by simply explaining E.A.T. E—Expertise A—Authoritativeness T—Trustworthiness So, What Exactly is the Google E-A-T Algorithm Update? First of all, this update isn’t a very new thing. It already happened […]
Marketing automation solutions are pivotal to growing your business and finding optimal success so that you can live the life of your dreams and spend more time doing what you truly love. While some so-called experts encourage people to rely solely on SEO (search engine optimization), referrals, or direct mail marketing to build their customer […]
Managing the wellbeing of our aging population often dominates the industry’s spotlight. Often, it’s easy to lose sight of the fact that younger audiences outnumber baby boomers. It’s for this reason that it’s important to gain a better understanding of your younger target market. To develop successful marketing strategies for our millennials, you should leverage […]
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