It is no secret marketing strategies are evolving to include more social media. Businesses are spending more of their budget in their digital marketing departments and the healthcare industry is no different. Below are some noteworthy statistics on how social media has impacted the healthcare industry. Over 40% of consumers say information found via social […]
In 2017, social media plays a very integral role in our personal lives. Seldom a day goes by that we are not on our smartphones documenting the noteworthy (and sometimes less than noteworthy) happenings of the day. Social media not only connects us as individuals, but also as businesses. New effective ways of utilizing social […]
If you’re not using Facebook as a major tool in your digital marketing arsenal, then you’re losing out. With over one billion users, potential customers are more than likely actively engaged with the platform on a regular basis. This is good news for the experienced marketer, but most doctors don’t know how to get the […]
Email marketing is an effective way to connect with new patients while keeping the current ones fed with important information about your practice. It’s simple to implement and has a decent return on investment. However, before you jump in head first, there are a few important things that you should know. Here are some common […]
Savvy practice owners know the benefit of using social media to connect with their patients. It’s a way to engage with customers on their playing field, and if done correctly, adds a personal touch to your marketing efforts. Twitter is one of the networks that doctors use to reach out to patients, as it’s easy […]
When it comes to promoting your practice on social media, you’re definitely missing out if you’re not on Pinterest. It’s the second largest social network online, with over one billion users worldwide. The platform has a reputation for housing superb images of tasty avocados and stunning wedding attire, but don’t think that’s it. Businesses in […]
Content marketing is big business. Why? Mainly because it’s a proven way to attract new customers to your practice without making them feel like they’ve just been hit with a “sleazy” car salesman speech. It’s a noninvasive way to say “Here I am and this is how I can help”, and a marketing gift that […]
When it comes to embracing new technology, some doctors aren’t always as welcoming as others. They’re either too comfortable with doing things the usual way, or they just aren’t sure how reliable this new technology is. In the meantime, the practice misses out on the opportunity to connect with patients who would prefer to […]
It’s highly likely that a good amount of your patients utilize social media on a regular basis. This means that they’re actively Tweeting, liking, and sharing several posts per day, and looking to interact with businesses the same way they do with friends. This poses a unique opportunity for doctors to develop a lasting relationship […]
As a medical practitioner, an integral part of your job is attracting patients to your practice. This is something that can be a bit tricky if you do not understand the importance of digital marketing. In our modern world, video marketing is one of the most important parts of any digital marketing campaign. There have […]
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