Category: Healthcare Marketing

Patient Profiles: Are You Identifying and Targeting Your Ideal Customer?

Patient Profiles: Are You Identifying and Targeting Your Ideal Customer?

How to Create a Patient Profile for Your Practice The purpose of your business or practice is to provide goods and services to consumers. Your business goals might differentiate from your competitor’s, but the success of all endeavours is dependant on one important factor: customers, or in your case, patients. Your patients will help you […]

Branding vs Marketing: Outlining the Difference to Benefit Your Business

Branding vs Marketing: Outlining the Difference to Benefit Your Business

  You’re browsing the web and you stumble onto a landing page that is put together and polished. The graphics are nice, the logo is memorable, and the colour scheme works. This looks like a great brand, but there’s too much information — it’s information overload and you’re getting jumbled and lost in words. Or […]

Setting Up A Facebook Sales Funnel For Your Practice

Setting Up A Facebook Sales Funnel For Your Practice

Using Facebook to generate leads for your practice is both smart and cost-effective. As an advertising platform, Facebook is incredibly versatile and offers easy and affordable ways to target your ads and reach the largest audience possible, therefore setting up a Facebook sales funnel should be a priority for any medical practice. However, a Facebook ad is […]

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