Category: Management

Should You Hire An In-House Marketing Manager For Your Clinic?

You have identified that you need help with your marketing. The question you are now asking is in-house marketers or marketing agency? Let’s discuss. There are definitely a couple of things to consider when deciding who will do your marketing, and how effectively they will, not only execute your marketing but also keep it current. […]

Online Reputation Management: Do I Need It?

Yes, there is no question about it, your online reputation matters, therefore, you need to have a reputation management strategy in place. Truth be told, your online reputation can make or break your business. If you think that’s an overstatement, think again. Reviews matter and everything is online now. You want to not only appear […]

Wellness Clinics Should Skip Facebook to Reach a Younger Audience

Managing the wellbeing of our aging population often dominates the industry’s spotlight. Often, it’s easy to lose sight of the fact that younger audiences outnumber baby boomers. It’s for this reason that it’s important to gain a better understanding of your younger target market. To develop successful marketing strategies for our millennials, you should leverage […]

FAKE MARKETING AGENCIES – EXPOSED

How often have you sifted through Facebook or YouTube videos of outright failure? You might even have had a laugh. It’s like it’s just easier to become known for terrible marketing than it is to successfully grow a brand. There are even companies out there right now capitalizing on the whole “train wreck” phenomenon by […]

How Mindset And Masterminds Play A CRUCIAL Role In The Success Of Your Practice.

"We're getting phone calls off the hook, we're tracking those phone calls, and we're implementing quality measures for that conversation for the front staff, when they schedule those new patients. We're launching numerous marketing campaigns, seminars. Basically we have a full service marketing system that can be dialed up or dialed down at any time, depending on how we feel. That's a really, [...]

Marketing Tools Every Small Practice Needs

Every small business or practice needs a set of tools to launch a successful marketing campaign. But searching for marketing tools that suit your needs can be a challenge. Sometimes these systems and applications are designed for larger enterprises, demonstrating that their cost can’t justify your ROI; and sometimes there are just too many tools to choose […]

[VIDEO] What I Learned From My Meeting With “The Profit” Marcus Lemonis

Marcus Lemonis is business man to be reckoned with. With over 20 years of sales experience, Lemonis was able to inch his way up the ladder and establish himself as chairman and CEO of the multi-million dollar company Camping World, in association with Good Sam Enterprises. Being at the helm of his business, Lemonis leads […]

10 Habits To Adopt for Success

It’s easy to think that successful people are above us. They’re more talented, more intelligent or are given better opportunities. But the truth of the matter is, that’s all bullsh*t. The only thing that separates you from someone successful is your outlook and habits. This is why success starts with the mind. Yes, someone may […]