Managing the wellbeing of our aging population often dominates the industry’s spotlight. Often, it’s easy to lose sight of the fact that younger audiences outnumber baby boomers. It’s for this reason that it’s important to gain a better understanding of your younger target market. To develop successful marketing strategies for our millennials, you should leverage […]
How often have you sifted through Facebook or YouTube videos of outright failure? You might even have had a laugh. It’s like it’s just easier to become known for terrible marketing than it is to successfully grow a brand. There are even companies out there right now capitalizing on the whole “train wreck” phenomenon by […]
If you’re not using Facebook as a major tool in your digital marketing arsenal, then you’re losing out. With over one billion users, potential customers are more than likely actively engaged with the platform on a regular basis. This is good news for the experienced marketer, but most doctors don’t know how to get the […]
Email marketing is an effective way to connect with new patients while keeping the current ones fed with important information about your practice. It’s simple to implement and has a decent return on investment. However, before you jump in head first, there are a few important things that you should know. Here are some common […]
Savvy practice owners know the benefit of using social media to connect with their patients. It’s a way to engage with customers on their playing field, and if done correctly, adds a personal touch to your marketing efforts. Twitter is one of the networks that doctors use to reach out to patients, as it’s easy […]
When it comes to promoting your practice on social media, you’re definitely missing out if you’re not on Pinterest. It’s the second largest social network online, with over one billion users worldwide. The platform has a reputation for housing superb images of tasty avocados and stunning wedding attire, but don’t think that’s it. Businesses in […]
Content marketing is big business. Why? Mainly because it’s a proven way to attract new customers to your practice without making them feel like they’ve just been hit with a “sleazy” car salesman speech. It’s a noninvasive way to say “Here I am and this is how I can help”, and a marketing gift that […]
It’s highly likely that a good amount of your patients utilize social media on a regular basis. This means that they’re actively Tweeting, liking, and sharing several posts per day, and looking to interact with businesses the same way they do with friends. This poses a unique opportunity for doctors to develop a lasting relationship […]
As a medical practitioner, an integral part of your job is attracting patients to your practice. This is something that can be a bit tricky if you do not understand the importance of digital marketing. In our modern world, video marketing is one of the most important parts of any digital marketing campaign. There have […]
Last week, we talked about the importance of having your current patients write Google reviews for your practice. This is for the benefit of potential patients and your practice. Reviews give people the assurance they need to confidently step into your office and know that they’ve put their healthcare into the right hands. But what […]
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