Category: Success Strategies

Wellness Clinics Should Skip Facebook to Reach a Younger Audience

Wellness Clinics Should Skip Facebook to Reach a Younger Audience

Managing the wellbeing of our aging population often dominates the industry’s spotlight. Often, it’s easy to lose sight of the fact that younger audiences outnumber baby boomers. It’s for this reason that it’s important to gain a better understanding of your younger target market. To develop successful marketing strategies for our millennials, you should leverage […]

7 Strategies For Avoiding Costly HIPAA Fines | HIPAA Compliant Marketing

7 Strategies For Avoiding Costly HIPAA Fines | HIPAA Compliant Marketing

$28,683,400. This is the amount in financial penalties paid for HIPAA violations in 2018. Of that amount, Anthem Inc. paid the U.S. Department of Health and Human Services (HHS) $16 million, following a data breach in 2015. This breach exposed the electronic Protected Health Information (PHI) of 78.8 million of its members. Anthem’s settlement is […]

How Mindset And Masterminds Play A CRUCIAL Role In The Success Of Your Practice.

How Mindset And Masterminds Play A CRUCIAL Role In The Success Of Your Practice.

“We’re getting phone calls off the hook, we’re tracking those phone calls, and we’re implementing quality measures for that conversation for the front staff, when they schedule those new patients. We’re launching numerous marketing campaigns, seminars. Basically we have a full service marketing system that can be dialed up or dialed down at any time, depending on how we feel.  That’s a really, […]

Pinterest for Healthcare Marketing: Why This Platform Rocks and How to Use It

Pinterest for Healthcare Marketing: Why This Platform Rocks and How to Use It

When it comes to promoting your practice on social media, you’re definitely missing out if you’re not on Pinterest. It’s the second largest social network online, with over one billion users worldwide. The platform has a reputation for housing superb images of tasty avocados and stunning wedding attire, but don’t think that’s it. Businesses in […]

Make Your Office Stand Out With These 5 Tech Upgrades

Make Your Office Stand Out With These 5 Tech Upgrades

  When it comes to embracing new technology, some doctors aren’t always as welcoming as others. They’re either too comfortable with doing things the usual way, or they just aren’t sure how reliable this new technology is. In the meantime, the practice misses out on the opportunity to connect with patients who would prefer to […]

How to Communicate Effectively With Your Patients Using Social Media

How to Communicate Effectively With Your Patients Using Social Media

It’s highly likely that a good amount of your patients utilize social media on a regular basis. This means that they’re actively Tweeting, liking, and sharing several posts per day, and looking to interact with businesses the same way they do with friends. This poses a unique opportunity for doctors to develop a lasting relationship […]

SEO for Doctors: 3 Things You Need to Know Before Hiring a Marketer

SEO for Doctors: 3 Things You Need to Know Before Hiring a Marketer computer graphic for SEO for doctors

“How do I boost my website and social media SEO rankings to gain more patient leads?” Doctors, medical directors, and clinic owners ask this question time and time again. These physicians know that a bulk of potential patients (approximately 70% of them!) will check online before even contacting their clinic; however, the problem is, how […]

Marketing Tools Every Small Practice Needs

Marketing Tools Every Small Practice Needs Professionals Looking at a Mobile Device

Every small business or practice needs a set of tools to launch a successful marketing campaign. But searching for marketing tools that suit your needs can be a challenge. Sometimes these systems and applications are designed for larger enterprises, demonstrating that their cost can’t justify your ROI; and sometimes there are just too many tools to choose […]

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