$28,683,400. This is the amount in financial penalties paid for HIPAA violations in 2018. Of that amount, Anthem Inc. paid the U.S. Department of Health and Human Services (HHS) $16 million, following a data breach in 2015. This breach exposed the electronic Protected Health Information (PHI) of 78.8 million of its members. Anthem’s settlement is […]
When it comes to promoting your practice on social media, you’re definitely missing out if you’re not on Pinterest. It’s the second largest social network online, with over one billion users worldwide. The platform has a reputation for housing superb images of tasty avocados and stunning wedding attire, but don’t think that’s it. Businesses in […]
When it comes to embracing new technology, some doctors aren’t always as welcoming as others. They’re either too comfortable with doing things the usual way, or they just aren’t sure how reliable this new technology is. In the meantime, the practice misses out on the opportunity to connect with patients who would prefer to […]
It’s highly likely that a good amount of your patients utilize social media on a regular basis. This means that they’re actively Tweeting, liking, and sharing several posts per day, and looking to interact with businesses the same way they do with friends. This poses a unique opportunity for doctors to develop a lasting relationship […]
“How do I boost my website and social media SEO rankings to gain more patient leads?” Doctors, medical directors, and clinic owners ask this question time and time again. These physicians know that a bulk of potential patients (approximately 70% of them!) will check online before even contacting their clinic; however, the problem is, how […]
Every small business or practice needs a set of tools to launch a successful marketing campaign. But searching for marketing tools that suit your needs can be a challenge. Sometimes these systems and applications are designed for larger enterprises, demonstrating that their cost can’t justify your ROI; and sometimes there are just too many tools to choose […]
A practice is only as strong as the team behind it. This means that every single employee plays an integral part in the practice’s overall success. As a team leader, you better be able to recognize each employee’s value. If you can’t, then you need to re-evaluate – either the practice needs to be systematically reorganized so […]
How obtainable is the perfect and ideal lifestyle? Well, as obtainable as you make it. What you want in life is only held back by one thing: your determination. If you want to live a certain way (within reasonability of course) then there is nothing stopping you from doing so. After all, the way that […]
What benefits do you think your practice could gain from live video content? Would your audience find it helpful and educating to watch you “live” and answer questions the moment they arise? For most practices, the answer to this question should be quite simple – of course! This is the power behind apps like Periscope […]
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