Simply stated, websites that are easy to navigate and feature the most essential elements convert well. Keep this in mind when designing your website. If you are re-doing your website or creating one from scratch, you may be wondering what is the best design approach. In fact, it may be overwhelming to decide on themes, […]
Google offers resources to help businesses gain insights into customer behavior. So it’s imperative you use them. Digital marketing goes beyond just writing blogs and paid advertising. While that is important, there is more to it. The marketing strategy as a whole needs to be repeatedly reviewed, monitored, and evaluated. That is the key to […]
If you’re not making use of online marketing, at all times, you’re destined for failure. Period. You are on our blog, so we don’t have to tell you that the number one way people find business, including medical practices, is doing online searches. Be that is it may, there are still often times where business […]
There is much discussion around Google EAT affecting websites, particular health, and wellness. Learn how to make the EAT Algorithm better work for you. Let’s start by simply explaining E.A.T. E—Expertise A—Authoritativeness T—Trustworthiness So, What Exactly is the Google E-A-T Algorithm Update? First of all, this update isn’t a very new thing. It already happened […]
Managing the wellbeing of our aging population often dominates the industry’s spotlight. Often, it’s easy to lose sight of the fact that younger audiences outnumber baby boomers. It’s for this reason that it’s important to gain a better understanding of your younger target market. To develop successful marketing strategies for our millennials, you should leverage […]
It is never too late to late to get on board with the latest trends in the digital space. As we reach the halfway mark of 2017, let’s take a look at some noteworthy trends for the year. Is your practice implementing any of these? Noteworthy Content The internet is a sea of information. Patients […]
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