Tag: Content Marketing

SEO for Doctors: 3 Things You Need to Know Before Hiring a Marketer

SEO for Doctors: 3 Things You Need to Know Before Hiring a Marketer computer graphic for SEO for doctors

“How do I boost my website and social media SEO rankings to gain more patient leads?” Doctors, medical directors, and clinic owners ask this question time and time again. These physicians know that a bulk of potential patients (approximately 70% of them!) will check online before even contacting their clinic; however, the problem is, how […]

Why Medical Content Marketing is More Important NOW than Ever Before

Why Medical Content Marketing is More Important NOW than Ever Before medical content marketing

You’ve heard it before, and you’ll continue to hear it time and time again: “content is king.”. Online marketers know this mantra well, but how familiar is it to business owners and medical directors like you? As a practice owner, you most likely have the basics in place. Website – check. Social media presence – […]

Marketing Tools Every Small Practice Needs

Marketing Tools Every Small Practice Needs Professionals Looking at a Mobile Device

Every small business or practice needs a set of tools to launch a successful marketing campaign. But searching for marketing tools that suit your needs can be a challenge. Sometimes these systems and applications are designed for larger enterprises, demonstrating that their cost can’t justify your ROI; and sometimes there are just too many tools to choose […]

Content Marketing Guidelines: Writing Advice

Content Marketing Guidelines: Writing Advice content writing for online marketing

How do you spark conversation, engage your audience and establish your authority and status in one shot? The answer is content. Content marketing is a means of creating valuable and insightful content (written copy, podcasts, videos, etc.) that contributes to a global conversation. It’s a way for your audience to understand more about your field […]

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