However, you may be wondering what is the most important thing you need to know about content marketing? Creating content is important for any business and website. Particularly with a healthcare business, your marketing strategy depends heavily on the quality of your website. This includes the quality of information or content on your website. We have […]
You have identified that you need help with your marketing. The question you are now asking is in-house marketers or marketing agency? Let’s discuss. There are definitely a couple of things to consider when deciding who will do your marketing, and how effectively they will, not only execute your marketing but also keep it current. […]
Determining your skillset is pivotal to your success and earning the living you want. You need to focus on what it is that will make you more money. Making more money, it’s a universal goal for us all. However, it’s not always easy for many and we have pinpointed it to a few key points […]
Google offers resources to help businesses gain insights into customer behavior. So it’s imperative you use them. Digital marketing goes beyond just writing blogs and paid advertising. While that is important, there is more to it. The marketing strategy as a whole needs to be repeatedly reviewed, monitored, and evaluated. That is the key to […]
There is much discussion around Google EAT affecting websites, particular health, and wellness. Learn how to make the EAT Algorithm better work for you. Let’s start by simply explaining E.A.T. E—Expertise A—Authoritativeness T—Trustworthiness So, What Exactly is the Google E-A-T Algorithm Update? First of all, this update isn’t a very new thing. It already happened […]
Marketing automation solutions are pivotal to growing your business and finding optimal success so that you can live the life of your dreams and spend more time doing what you truly love. While some so-called experts encourage people to rely solely on SEO (search engine optimization), referrals, or direct mail marketing to build their customer […]
No matter the industry, customers want to feel special. In the healthcare industry, your patients are your customers. It could even be said that patients have even more of a want to feel special as compared to customers in other industries. This is because we are dealing with something that is extra important to them, […]
You can be the most qualified and talented healthcare provider in the US, but if you don’t have a properly functioning website, you will most likely deter patients from visiting your practice. We live in the digital age and no matter the industry, a poor website interface or an uninviting design can prove detrimental. You […]
Have you had someone suggest writing a blog for your healthcare practice? Well, that someone is on to something. Blogging is a helpful marketing tool that allows you to further connect with your patients. Having a consistently updated blog not only gives your patients helpful information but also gives them more reasons to come back […]
The first impression of your practice no longer happens when patients walk through your doors. It happens online. Your office may denote that your practice is up on the times and a leader in your respective field, but does your social media account? Every year, more and more features are introduced to the market and […]
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