The first impression of your practice no longer happens when patients walk through your doors. It happens online. Your office may denote that your practice is up on the times and a leader in your respective field, but does your social media account? Every year, more and more features are introduced to the market and […]
As a medical practitioner, an integral part of your job is attracting patients to your practice. This is something that can be a bit tricky if you do not understand the importance of digital marketing. In our modern world, video marketing is one of the most important parts of any digital marketing campaign. There have […]
Sitting ahead of Youtube, Twitter, LinkedIn, Pinterest, Google+, Tumblr, and Instagram, is Facebook. To-date, Facebook remains the undisputed leader amongst all social media platforms. According to ebizMBA’s January 2017 rankings, Facebook has an estimated 1,100,000,000 unique visitors per month. PEW Research Center also estimates that approximately 79% of American adults are active Facebook users. And […]
A practice is only as strong as the team behind it. This means that every single employee plays an integral part in the practice’s overall success. As a team leader, you better be able to recognize each employee’s value. If you can’t, then you need to re-evaluate – either the practice needs to be systematically reorganized so […]
What benefits do you think your practice could gain from live video content? Would your audience find it helpful and educating to watch you “live” and answer questions the moment they arise? For most practices, the answer to this question should be quite simple – of course! This is the power behind apps like Periscope […]
You’ve got your Facebook page set up, you have a great profile picture chosen, but you’re wanting to do something more with your cover photo. You want an image that exemplifies your practice, but you want it to be creative, striking and memorable. It’s one of the first photos patients will see when they visit […]
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