No matter the industry, customers want to feel special. In the healthcare industry, your patients are your customers. It could even be said that patients have even more of a want to feel special as compared to customers in other industries. This is because we are dealing with something that is extra important to them, […]
You can be the most qualified and talented healthcare provider in the US, but if you don’t have a properly functioning website, you will most likely deter patients from visiting your practice. We live in the digital age and no matter the industry, a poor website interface or an uninviting design can prove detrimental. You […]
Geo-targeting is the ability to deliver different content to specific people based on their geographic location. You can do this through paid or organic search. This practice can be very useful in healthcare marketing. Geo-fencing Geo-fencing allows you to set perimeters around a specific area. For example, this can be used to set a perimeter […]
Have you had someone suggest writing a blog for your healthcare practice? Well, that someone is on to something. Blogging is a helpful marketing tool that allows you to further connect with your patients. Having a consistently updated blog not only gives your patients helpful information but also gives them more reasons to come back […]
The first impression of your practice no longer happens when patients walk through your doors. It happens online. Your office may denote that your practice is up on the times and a leader in your respective field, but does your social media account? Every year, more and more features are introduced to the market and […]
It is no secret marketing strategies are evolving to include more social media. Businesses are spending more of their budget in their digital marketing departments and the healthcare industry is no different. Below are some noteworthy statistics on how social media has impacted the healthcare industry. Over 40% of consumers say information found via social […]
“How do I boost my website and social media SEO rankings to gain more patient leads?” Doctors, medical directors, and clinic owners ask this question time and time again. These physicians know that a bulk of potential patients (approximately 70% of them!) will check online before even contacting their clinic; however, the problem is, how […]
You’ve heard it before, and you’ll continue to hear it time and time again: “content is king.”. Online marketers know this mantra well, but how familiar is it to business owners and medical directors like you? As a practice owner, you most likely have the basics in place. Website – check. Social media presence – […]
The holidays present a wonderful opportunity to reach your audience in a creative, fun and effective way. For those in the medical field, it might seem like holiday marketing is best suited for retailers, but there are also great benefits for doctors like yourself. The holidays give you extra incentive to liven up your social […]
There’s no question as to whether your practice should or shouldn’t be using social media. The answer is a definite yes, regardless of whether you run weight loss facility, dental practice or pain management center. Social media is the most efficient way to reach your audience and the best way to gain social proof. We’ve […]
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