Tag: healthcare

Medical Marketing Strategies To Capture and Convert Baby Boomers

Medical Marketing Strategies To Capture and Convert Baby Boomers baby boomers medical marketing strategies

How many of you know this following image: a savvy millennial attempting to help their parents or grandparents navigate a computer or a mobile device for research, online shopping, or social media? Probably all of you have seen this scenario before. It’s a common stereotype that has been played time and time again. It capitalizes […]

Why Medical Content Marketing is More Important NOW than Ever Before

Why Medical Content Marketing is More Important NOW than Ever Before medical content marketing

You’ve heard it before, and you’ll continue to hear it time and time again: “content is king.”. Online marketers know this mantra well, but how familiar is it to business owners and medical directors like you? As a practice owner, you most likely have the basics in place. Website – check. Social media presence – […]

Inbound Marketing: A Guide and Why Healthcare Professionals Should Care

Inbound Marketing: A Guide and Why Healthcare Professionals Should Care inbound marketing guide

Inbound marketing has rapidly become the dominant method for gaining leads and generating revenue. This has stemmed from an ever changing world full of new technological devices, new social media platforms, new means of communication and thus, new methods of marketing. What is Inbound Marketing? Well, it is the process in which businesses earn the […]

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