However, you may be wondering what is the most important thing you need to know about content marketing? Creating content is important for any business and website. Particularly with a healthcare business, your marketing strategy depends heavily on the quality of your website. This includes the quality of information or content on your website. We have […]
Tag: marketing strategies
Are You Still Doing Some Offline Marketing? You Should Be
While online marketing is critical, it is important not to forget the importance of offline marketing in your business, as well as the consideration of combining your online and offline efforts. While we do want to continually ensure that our online presence is as good as possible. It would be foolish to assume that offline […]
Facebook Marketing for Doctors
Sitting ahead of Youtube, Twitter, LinkedIn, Pinterest, Google+, Tumblr, and Instagram, is Facebook. To-date, Facebook remains the undisputed leader amongst all social media platforms. According to ebizMBA’s January 2017 rankings, Facebook has an estimated 1,100,000,000 unique visitors per month. PEW Research Center also estimates that approximately 79% of American adults are active Facebook users. And […]
SEO for Doctors: 3 Things You Need to Know Before Hiring a Marketer
“How do I boost my website and social media SEO rankings to gain more patient leads?” Doctors, medical directors, and clinic owners ask this question time and time again. These physicians know that a bulk of potential patients (approximately 70% of them!) will check online before even contacting their clinic; however, the problem is, how […]
Marketing Tools Every Small Practice Needs
Every small business or practice needs a set of tools to launch a successful marketing campaign. But searching for marketing tools that suit your needs can be a challenge. Sometimes these systems and applications are designed for larger enterprises, demonstrating that their cost can’t justify your ROI; and sometimes there are just too many tools to choose […]
Holiday Marketing Tips for Doctors
The holidays present a wonderful opportunity to reach your audience in a creative, fun and effective way. For those in the medical field, it might seem like holiday marketing is best suited for retailers, but there are also great benefits for doctors like yourself. The holidays give you extra incentive to liven up your social […]
10 Foolproof Offline Marketing Tactics
Everyone is always on each other’s coattails trying to learn the newest social media trick or implement the best online marketing tool for their practice. The fact is, a lot of people are online, and it only makes sense for the online community to be the focus of your marketing campaign, right? Wrong. We might […]