Tag: marketing

Medical Marketing Strategies To Capture and Convert Baby Boomers

Medical Marketing Strategies To Capture and Convert Baby Boomers baby boomers medical marketing strategies

How many of you know this following image: a savvy millennial attempting to help their parents or grandparents navigate a computer or a mobile device for research, online shopping, or social media? Probably all of you have seen this scenario before. It’s a common stereotype that has been played time and time again. It capitalizes […]

Facebook Marketing for Doctors

Facebook Marketing for Doctors doctors and Facebook

Sitting ahead of Youtube, Twitter, LinkedIn, Pinterest, Google+, Tumblr, and Instagram, is Facebook. To-date, Facebook remains the undisputed leader amongst all social media platforms. According to ebizMBA’s January 2017 rankings, Facebook has an estimated 1,100,000,000 unique visitors per month. PEW Research Center also estimates that approximately 79% of American adults are active Facebook users. And […]

SEO for Doctors: 3 Things You Need to Know Before Hiring a Marketer

SEO for Doctors: 3 Things You Need to Know Before Hiring a Marketer computer graphic for SEO for doctors

“How do I boost my website and social media SEO rankings to gain more patient leads?” Doctors, medical directors, and clinic owners ask this question time and time again. These physicians know that a bulk of potential patients (approximately 70% of them!) will check online before even contacting their clinic; however, the problem is, how […]

Marketing Tools Every Small Practice Needs

Marketing Tools Every Small Practice Needs Professionals Looking at a Mobile Device

Every small business or practice needs a set of tools to launch a successful marketing campaign. But searching for marketing tools that suit your needs can be a challenge. Sometimes these systems and applications are designed for larger enterprises, demonstrating that their cost can’t justify your ROI; and sometimes there are just too many tools to choose […]

How to Make an Effective Cover Photo For Your Facebook Business Page & 7 Creative Ideas to Use

How to Make an Effective Cover Photo For Your Facebook Business Page & 7 Creative Ideas to Use Facebook Cover Photos in Infinity Sign

You’ve got your Facebook page set up, you have a great profile picture chosen, but you’re wanting to do something more with your cover photo. You want an image that exemplifies your practice, but you want it to be creative, striking and memorable. It’s one of the first photos patients will see when they visit […]

How to Set Up a Video Studio in 5 Steps and Use Videos to Increase Your Click-Through Rate!

How to Set Up a Video Studio in 5 Steps and Use Videos to Increase Your Click-Through Rate!

Video content is taking the digital world by storm. It’s a huge part of online marketing that every business should be taking part of. And if you’re not, then you’re missing out on a huge opportunity. “In 2010, an Implix mail marketing survey found that including a video in an introductory email increased the click-through […]

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