As a medical practitioner, an integral part of your job is attracting patients to your practice. This is something that can be a bit tricky if you do not understand the importance of digital marketing. In our modern world, video marketing is one of the most important parts of any digital marketing campaign. There have […]
How many of you know this following image: a savvy millennial attempting to help their parents or grandparents navigate a computer or a mobile device for research, online shopping, or social media? Probably all of you have seen this scenario before. It’s a common stereotype that has been played time and time again. It capitalizes […]
Sitting ahead of Youtube, Twitter, LinkedIn, Pinterest, Google+, Tumblr, and Instagram, is Facebook. To-date, Facebook remains the undisputed leader amongst all social media platforms. According to ebizMBA’s January 2017 rankings, Facebook has an estimated 1,100,000,000 unique visitors per month. PEW Research Center also estimates that approximately 79% of American adults are active Facebook users. And […]
“How do I boost my website and social media SEO rankings to gain more patient leads?” Doctors, medical directors, and clinic owners ask this question time and time again. These physicians know that a bulk of potential patients (approximately 70% of them!) will check online before even contacting their clinic; however, the problem is, how […]
Every small business or practice needs a set of tools to launch a successful marketing campaign. But searching for marketing tools that suit your needs can be a challenge. Sometimes these systems and applications are designed for larger enterprises, demonstrating that their cost can’t justify your ROI; and sometimes there are just too many tools to choose […]
What benefits do you think your practice could gain from live video content? Would your audience find it helpful and educating to watch you “live” and answer questions the moment they arise? For most practices, the answer to this question should be quite simple – of course! This is the power behind apps like Periscope […]
You’ve got your Facebook page set up, you have a great profile picture chosen, but you’re wanting to do something more with your cover photo. You want an image that exemplifies your practice, but you want it to be creative, striking and memorable. It’s one of the first photos patients will see when they visit […]
Video content is taking the digital world by storm. It’s a huge part of online marketing that every business should be taking part of. And if you’re not, then you’re missing out on a huge opportunity. “In 2010, an Implix mail marketing survey found that including a video in an introductory email increased the click-through […]
Where does a business begin? It starts with an idea or a vision. It stumbles upon you in a dream, chatting with colleagues or in an epiphany — realizing that your passion can be turned into profit. If given enough dedication, time and effort, than that idea or vision can cultivate into a successful business. […]
Mother’s Day is around the corner! Perhaps you’ll take your mom out for dinner this weekend, or maybe you’ll just pay her a visit with a present in hand; but one thing’s for sure, appealing to her interests can be a tricky game. However, whatever it is you decide on, you know your mom will […]
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