However, you may be wondering what is the most important thing you need to know about content marketing? Creating content is important for any business and website. Particularly with a healthcare business, your marketing strategy depends heavily on the quality of your website. This includes the quality of information or content on your website. We have […]
Tag: SEO
Why It’s Crucial to Understand The Google E.A.T Algorithm
There is much discussion around Google EAT affecting websites, particular health, and wellness. Learn how to make the EAT Algorithm better work for you. Let’s start by simply explaining E.A.T. E—Expertise A—Authoritativeness T—Trustworthiness So, What Exactly is the Google E-A-T Algorithm Update? First of all, this update isn’t a very new thing. It already happened […]
SEO for Doctors: 3 Things You Need to Know Before Hiring a Marketer
“How do I boost my website and social media SEO rankings to gain more patient leads?” Doctors, medical directors, and clinic owners ask this question time and time again. These physicians know that a bulk of potential patients (approximately 70% of them!) will check online before even contacting their clinic; however, the problem is, how […]
Branding vs Marketing: Outlining the Difference to Benefit Your Business
You’re browsing the web and you stumble onto a landing page that is put together and polished. The graphics are nice, the logo is memorable, and the colour scheme works. This looks like a great brand, but there’s too much information — it’s information overload and you’re getting jumbled and lost in words. Or […]