It is no secret marketing strategies are evolving to include more social media. Businesses are spending more of their budget in their digital marketing departments and the healthcare industry is no different. Below are some noteworthy statistics on how social media has impacted the healthcare industry. Over 40% of consumers say information found via social […]
Connecting with other doctors can be very beneficial for your practice. For example, connecting with specialists can help with patient referrals. It can also be important for second opinions when problem-solving. Doctors can ask questions, share opinions and more. For many doctors, time is limited for typical social media use. Personal Facebook accounts may go […]
As a medical practitioner, an integral part of your job is attracting patients to your practice. This is something that can be a bit tricky if you do not understand the importance of digital marketing. In our modern world, video marketing is one of the most important parts of any digital marketing campaign. There have […]
You’ve got your Facebook page set up, you have a great profile picture chosen, but you’re wanting to do something more with your cover photo. You want an image that exemplifies your practice, but you want it to be creative, striking and memorable. It’s one of the first photos patients will see when they visit […]
The market for healthcare is changing all the time. More people in the United States have healthcare insurance now than in recent years thanks to the Affordable Care Act, and technology has had a significant impact on the way that people make decisions about their health problems and how to treat them. These changes will […]
Do you have a Twitter handle for your practice? If you don’t, you are missing out on a powerful marketing tool that you can use to grow your practice. Even if you never spend a dime on Twitter, you can use it to reach new patients and strengthen your relationships with existing ones. As of […]
Every practitioner wants to grow their practice, whether growing refers to the number of patients or to their total revenue. One way to accomplish the latter is to find ways to attract high value patients to your practice. That might seem like a tricky proposition, but it doesn’t have to be. The benefit of attracting […]
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