Everyone is always on each other’s coattails trying to learn the newest social media trick or implement the best online marketing tool for their practice. The fact is, a lot of people are online, and it only makes sense for the online community to be the focus of your marketing campaign, right? Wrong.
We might live in a fast-paced digital world, but some of the best marketing strategies happen in the physical world. If you can find a way to use online marketing elements in the physical world, then you’re pretty much golden. Whether you’re a small-town practice or a global brand, every successful business will tell you that offline marketing tactics are a must.
If you’re still feeling a little discouraged about how to create wildly successful offline marketing material, have no fear. We’ve rounded up a list of 10 Foolproof Offline Marketing Tactics.
Attend Trade Shows or Conventions
Regardless of whether you’re displaying a booth or just attending the show, make sure you have goals and objectives in mind. Why are you at the trade show? Is your team aware of your objectives? Make sure you’re prepared with the appropriate materials (business cards, brochures, etc.) and ready to network. Here’s an online database so you can research what tradeshows are relevant to your field: https://www.expodatabase.com.
Have Eye-catching Business Cards
It’s worth it to invest in quality business cards for your practice. You can display them on your front office desk, or keep them handy with you, just in case. If you don’t feel like you hand them out enough on a regular basis, think about how often you need to share contact information when you’re at any business or social event. Lifehacker has a great post on Five Best Business Card Printing Sites here!
Make Print Material Unique
Make flyers, brochures, pamphlets, mailers or any sort of printed material for your practice eye-catching! These “traditional” forms of marketing still have a lot of potential for lead generation if done right. An odd-shaped pamphlet, a flyer’s unique color scheme or a mailer’s creative packaging is more likely to attract the attention of your target individual. How can you incorporate the essence of your practice into printed material? Here are some ideas to get you thinking: 40 eye-catching flyer designs by Creative Bloq and 20 Well Designed Example of Medical Brochures by Web Designers Drops.
Perks and Freebies
What kinds of promotional products can you offer your patients at low-cost when they come in to visit you? 4imprint is a great resource for ordering a bulk of products for your patients. They can print your logo on almost anything so that people will remember you – stress relievers and lip balm are some ideas to get you started. Give them out at events, or offer them to anyone who comes into your office.
Get Involved in Your Community
A great way to get in touch a wider audience is by helping your community. Become an established name by volunteering your time in relevant organizations or charities. You’ll be giving back by sharing your knowledge whilst reaping some benefits in return. And if you don’t have the time to fully commit to a volunteer project, then look into sponsorship for an organization you support or believe in.
Train Your Staff
One of the strongest points in your marketing campaign is your staff members. Every day that your team is hard at work, they have to carry out your practice’s principles and values. Is your team well-presented, knowledgeable and personable? If they are, then they are already acting as great brand ambassadors. Set up monthly meetings so that you are your staff are all on the same page about the practice’s goals and how to achieve them.
Look into Billboards
Billboards are still an effective way to grab the attention of potential patients. But if you’re considering a billboard, think about being innovative when it comes to your design and call-to-action (CTA). How are you going to stand out amongst the other billboards? Do something that they’re not, and make sure your CTA is clear and concise. Here are some ideas from Bored Panda.
Be Proud of Your Name and Make It Known
If you’re gaining a fair amount of success for all your efforts, you should be proud of it and make it known. There’s no need to overly boast about it, but recognize and emphasize testimonials, recommendations, and host events to celebrate some of your greatest achievements. Hosting an event will give you a greater opportunity to get your practice better-known, and it’ll be fun for you and your team.
Speak to the Press
You’re an expert in your field and your knowledge is worth something to others. If there’s ever an opportunity to give your input on a trending topic, then take advantage of it. Chat to journalists from newspapers, magazines or on-air broadcasts at business or social events. Offer them something interesting and newsworthy – they’re looking for you as much as you are looking for them.
Guerilla marketing is a way to approach marketing from a creative and often inexpensive method. These are marketing strategies that are eye-catching but also very though provoking. Some examples of guerilla marketing might not even seem like marketing at all, and can leave your audiences wondering. Although you have to be careful with certain bylaws and unpredicted obstacles, this fascinating strategy is often great for publicity and word-of-mouth recognition. WordStream has a great article on guerilla marketing here.
There are several innovative offline marketing strategies that will can grab the attention of your community. There may be a lot of people online, but that doesn’t mean that everyone dismisses good old fashioned marketing material. Strive to make a lasting impression, and it will take you to unreachable limits.