Marcus Lemonis is business man to be reckoned with. With over 20 years of sales experience, Lemonis was able to inch his way up the ladder and establish himself as chairman and CEO of the multi-million dollar company Camping World, in association with Good Sam Enterprises. Being at the helm of his business, Lemonis leads approximately 8,000 employees in over 100 cities across the US. He has earned titles like RV Business Magazine’s “Newsmaker of the Year” in 2007, and Ernst & Young’s 2008 Entrepreneur of the Year. These titles are no shock when you understand that the three pillars to Lemonis’ success are people, process and product, or the Three P’s as he likes to call them.
In 2013 he became the featured expert on NBC’s The Profit. On the series, Lemonis dedicates his time, lends his expertise and invests with his own money into helping promising small businesses restructure their faulty business foundation. With The Profit’s third season underway, Lemonis has taken on a spin-off series entitled The Partner. In this new series, Lemonis hopes to find a business partner to assist in running the businesses that he invests in onThe Profit.
I had the pleasure and opportunity to listen to and meet Marcus Lemonis at the Funnel Hacking Live event in San Diego earlier this year. When you listen to him talk, you truly understand why he has obtained the success that he has.
His motto of the Three P’s — people, process and product — is a great place to start. These are the fundamental aspects that Lemonis attributes his own success to, as well as using it as a soundboard for other businesses. The overarching lesson from his presentation was the emphasis on people — what Lemnois thinks is the most important component.
Recognizing that people are the core aspect of ANY business is something that I’ve had to learn over the years, and hearing Lemonis talk about it only assured me of that. At the end of the day, it’s always about the relationships you build and establish throughout your business, whether it’s your partners, employees or clients. But the great thing was that his segment was a breathing demonstration of his principles. This wasn’t a dry, copy and paste powerpoint presentation, this was a real experience in which Marcus highlighted the importance of people by interacting with them.
Right from the get-go you could tell he was a personable and approachable. He wore jeans, sneakers and pull-over sweater. He wasn’t multi-million dollar hot-shot, just another business man learning the stories of others in order to help them through his own experience. He took the time to understand the people in his audience: their background, what they were struggling with, and simply who they are as a person. He genuinely wanted to make a connection and coach them.
But he wasn’t just there to instruct — and he didn’t really have a set plan to do so. With all his years of experience, he knew that making a connection meant showing a side of vulnerability. He gave us insights to some of his lowest points in life, but noted that he was still standing at the end. The point of all this was to build trust, honesty and authenticity.
His presentation was sincere and open. He genuinely seemed to care for the people he talked to and offered a helpful perspective on their problems. But he also shared stories that most people would try to conceal and hide. He wasn’t afraid of being exposed or vulnerable. It let us know that he has weaknesses, and that his life wasn’t full of affluent glitz and glamour. But this mirrors everyone’s life, and he knows it. Everyone has dark moments that can open a chasm of vulnerability if shared, but it is also one the best ways to connect with people. Lemonis believes that showing humility, picking good people and treating people with respect and understanding is the fundamental aspect of business.
The benefit of making real connections with real people is gaining trust and putting greater value into your relationships and business. If you care about the people, they’ll care about you and that is the key to success.
Anyone who has met Marcus Lemonis will gladly tell you that he is a down-to-earth, no-hassle and low-maintenance kind of guy. He doesn’t treat himself like a idolized business god, because he knows that that would create a barrier between him and others. But if you ask me, he’s an idol in my books.
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