Video content is taking the digital world by storm. It’s a huge part of online marketing that every business should be taking part of. And if you’re not, then you’re missing out on a huge opportunity. “In 2010, an Implix mail marketing survey found that including a video in an introductory email increased the click-through rate by 96%.” Do you see the potential now? Including a video in your marketing emails can double the amount of people clicking through your website – and more visitors equals more buyers. But first thing’s first, how do you set up a video studio?
There are many types of videos that you can produce for content. Depending on your type of business, you could do an introductory video, explainer video, “how-to” or testimonials (which are great for medical practices). Regardless of which route you decide to take, you’re going to need to set up a video studio. We’re not saying you need to throw together an elaborate Hollywood set, but there are a few key tips you’ll want to take note of, and a few items you’ll want to invest in if video content is going to be an ongoing production.
The Video Equipment and Set Up
How to Set Up Your Video Studio Backdrop
This really depends on what kind of look you want to achieve, but to keep it simple, we recommend sticking to something plain and easy. Using a solid colored backdrop doesn’t mean the video is going to be bland and boring – the appeal of the video will depend on your enthusiasm. Using a solid colour will give your video a clean and organized look – because filming at your office table with plants, books and paraphernalia in the background doesn’t quite scream picture-perfect ready.
Off-white colours tend to drown out colours at the focus of the video, so use dark tones like grey or black. Purchase a roll of background paper online or at a local photography shop and either use stands to hold it up, mount to the the wall or if you’re on a super tight budget, tape it!
Use Natural Light or Studio Lights
The best kind of lighting is natural light on a cloudy, overcast day, but obviously that’s not always achievable in an office space. And if you film with the overhead lights on, you’ll cast unpleasant shadows on your face. To fix these problems, you’ll want to invest in three studio or softbox lights.
Turn off the overhead lights and place two of the studio lights on both sides of the camera facing you. The last light should be highlighting/facing the backdrop. You might have to play around with the angles to get the perfect lighting for your space.
Kill the Echo and Improve Your Sound
Bigger and emptier rooms will create more echoing when you’re recording. You’ll want something to absorb the sound if you’re in a larger and emptier space. Sound panels are great, but not always within budget. You can use furniture, blankets or pillows to block to fill any dead space and block sound. Or to avoid this problem altogether, film in a smaller room with less dead space and less chance for echo.
Use a Tripod for Your Camera
We’re not too worried about what camera you use, since we believe your smartphone is capable of producing decent quality videos, but we do care about is how you’re positioning that camera. Film horizontally (widescreen for your viewers) and use a tripod to keep the camera steady. The way you can easily film without the help of a camera man.
Leave Your Video Studio Set Up and Ready to Go
You never know when you’ll need to film a quick testimonial when a patient is in the office, or a promotional video when your energy and enthusiasm are high. If you can, leave the video studio set up – that way you’re not wasting time repositioning lights, setting up the backdrop and angling your camera just right. You can simply pop the camera into your tripod, press record and fire away.
Filming isn’t for everyone, but if you think you have, or if others feel like you have a personable or energetic persona then video content is absolutely suited for you. Or you can always recruit someone on your team who is! People are visual creatures and more likely to remember a video or image over text. Like we mentioned before, you can attach videos to your emails, or upload them directly to your website for more content variety.
Don’t be discouraged if you have to run through a few takes before you get it right. If you haven’t done video content before, it might take a few trial runs before you’re comfortable enough to talk confidently. Before you know it, it’ll be second nature.
If you’re ready to take your practice to the next level, build authority, become a celebrity in your town, and build a 7figureclinic and beyond, then you need to get in touch with me. I’m currently taking on a few private clients right now. It’s been almost 12 months since I’ve open up space in my 7figureclinic growth system and it won’t be long until the few spots I have are filled up. Complete the application here to see if you qualify.